Visual language. The hidden medium of communication 1999

Published by Crans Près-Céligny (CH) - Hove (East Sussex - UK), RotoVision, Crans Près-Céligny (CH) - Hove (East Sussex - UK), 1999

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Seller: Studio bibliografico De Carlo, Carmagnola, ItalyStudio bibliografico De Carlo

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Hardcover

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Item description from seller

I ed., "design fundamentals" Series. Testo in inglese. Sommario (Navigating your way through this book): Step 1 (Pages 1-16. Decide if any of the statements on pages 2,4,6,8,10,12 or 14 resonates with you. If they do, detach the first 8 leaves and tear around the images. They're arbitrary shapes, so accurate tearing is not necessary. Note: Tearing is preferable to cutting) - Step 2 (pages 24-37. Get a sense of the power that non-verbal languages have in the communication process. Compare also body language, and the languages of sound, space, touch, smell.) - Step 3 (Pages 38-77. Explore the elements of the visual language and see how the elements can come together to create distinctive voices) - Step 4 (Pages 78-127. Put visual language in its commercial context of projecting the personality of brands. The role of the logo, style guide, 'visual voice'.) - Step 5 (Pages 128-145. Explore methods of arriving at the core qualities behind the personality of the brand and how to translate them into the visual language to create a unique 'visual voice' for the brand) - Step 6 (Pages 146-160 & inside front cover flap. Explore practical ways of using the 'visual voice' when briefing, creating and evaluating design (Here's where you'll find it useful to cut out the inside front flap of this book)). In-4, pp. 160 (di cui le prime 16 con tratteggio per eventuale distaccamento delle stesse. V. sopra, nel sommario), bross. con risvolti di dimensioni differenti (di cui il primo con tratteggio per eventuale distacco (V. sopra, nel sommario). Numerose illustrazioni a colori e copertina illustrata a colori. Book design by Quadrant Design Associates. Stato buono-ottimo (timbro bibliotecario alienato).

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Bibliographic details

Title
Visual language. The hidden medium of communication 1999
Author
Bonnici, Peter
Publisher
Crans Près-Céligny (CH) - Hove (East Sussex - UK), RotoVision, Crans Près-Céligny (CH) - Hove (East Sussex - UK)
Publication year
1999
Condition
Buono (Good)
Book Type
Book
Binding
Hardcover
Seller catalogs
Novecento

Studio bibliografico De Carlo

Carmagnola, Italy

4-star seller

AbeBooks seller since November 19, 2012

Shipping rates from Italy to U.S.A.

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Libri e periodici antichi, vecchi, esauriti, rari e da collezione. La selezione del materiale presentato comprende un'ampia rassegna di generi con particolare attenzione all'arte nelle sue espressioni moderne e contemporanee e al design: monografie, cataloghi, documenti.

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arte moderna e contemporanea

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Studio bibliografico De Carlo

TO, Italy