Visual Research: An Introduction to Research Methodologies in Graphic Design

Ian Noble,Russell Bestley

ISBN 10: 2940373205 / ISBN 13: 9782940373208

Published by AVA Publishing 15/10/2007, 2007

About this Item

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Seller Inventory # 7719-9782940373208

Bibliographic Details

• Title: Visual Research: An Introduction to Research Methodologies in Graphic Design
• Publisher: AVA Publishing 15/10/2007
• Publication Date: 2007
• Language: English
• ISBN 10: 2940373205
• ISBN 13: 9782940373208
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

About the Author

Ian Noble is currently director of research and postgraduate programs within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He has recently completed a PhD on the second generation of UK punk and graphic design.