Visual Merchandising for Fashion

Language: English

Published by Bloomsbury Publishing PLC, GB, 2021

1350071595 / 9781350071599

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Softcover

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Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

Seller Inventory # LU-9781350071599

Title
Visual Merchandising for Fashion
Author
Sarah Bailey, Jonathan Baker
Publisher
Bloomsbury Publishing PLC, GB
Publication year
2021
Condition
New
Binding
Paperback
Language
English
ISBN 10
1350071595
ISBN 13
9781350071599
Edition
2nd Edition
Item weight
520 grams

Rarewaves USA United

HEBRON, KY, U.S.A.

5-star seller

AbeBooks seller since June 20, 2025

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Rarewaves USA

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