The Visual Identity of the Book: From the Renaissance to the Digital Age (Chandos Information Professional)
Language: English
Published by Chandos Publishing, 2025
- Softcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
£ 76.78
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- Title
- The Visual Identity of the Book: From the Renaissance to the Digital Age (Chandos Information Professional)
- Author
- Banou, Christina
- Publisher
- Chandos Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0443191670
- ISBN 13
- 9780443191671
Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.
- Explores the development of the visual identity of the book from the Renaissance to nowadays;
- Exhibits the impact of new techniques as well as of information and communication technologies on publishing;
- Discusses the transformations and transitions of the book (from the manuscript to the printed book, from the printed to the new forms of the book);
- Focuses on the creation of the typology and identity of the book;
- Highlights the role of the stakeholders of the publishing chain;
- Explains older and current issues of the visual appearance and identity of the book
- Comments on reader engagement and personalized publishing services
- Exploits challenges and opportunities for the ongoing “aesthetics of the book” as well as for promotion strategies and publishing policies; and
- Introduces a methodological framework that may serve for both theoretical approach and practical use.
"Synopsis" may belong to another edition of this title.
About the Author
Dr Christina Banou is Professor in “Book Policy and Publishing at the Dep. of Archives, Library Science and Museology, School of Information Science and Informatics, Ionian University, Corfu, Greece. Former Vice Rector for Academic Affairs, International Relations and Extraversion at the Ionian University, she is the Director of the Post-Graduate Programme “Management of Cultural Information. Her main areas of research interest include publishing, book policy, book history, current trends of the publishing industry, aesthetics of the printed book, reading policy. She has presented papers in refereed journals and has participated at international conferences.
Her book Re-Inventing the Book. Challenges from the Past for the Publishing Industry with a foreword by Prof. Angus Phillips has been published by Elsevier – Chandos Publishing in 2017.
Three monographs of her concerning the publishing industry have been published in Greek: Banou, Christina (2022), “Through the Looking Glass. The Greek Publishing Companies at a Turning Point, Athens: Papazisis Publishers. Banou, Christina (2012), Gutenberg’s Next Step: The Publishing Companies in Greece at the Beginning of the 21st century, Athens: Papazisis Publishers. Banou, Christina (2008), Diachronic Features of the Publishing Industry in the Western World, Athens: Kotinos Publications.
"About the title" may belong to another edition of this title.
Majestic Books
Hounslow, United Kingdom
AbeBooks seller since January 19, 2007
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