Visual Design Primer
Language: English
Published by Pearson / Prentice Hall, Upper Saddle River, NJ, 2002
- Softcover
- Used
Condition: Used - Good
£ 65.35
Quantity: 1 available
Add to basketItem description from seller
Pages clean & bright; binding tight; minor wear to covers. 120 pages. Illustrated. Size: 5 1/2" x 8 1/2".
Seller Inventory # S43-047574
- Title
- Visual Design Primer
- Author
- Wheeler, Susan G.; Wheeler, Gary S.
- Publisher
- Pearson / Prentice Hall, Upper Saddle River, NJ
- Publication year
- 2002
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0130280704
- ISBN 13
- 9780130280701
A highly practical and compact reference for beginning designers, this easy-to-use “how-to” guide offers an abundance of step-by-step design development examples as it clearly explains the basic building blocks of design―how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. KEY TOPICS: Begins with a quick background overview and continues with sections of design preliminaries, design components, design production, and the design profession. Explains concepts simply with many examples and illustrations. Lays a strong foundation for solving all kinds of design problems. Provides extensive, annotated examples of design development at the early stages when designers are most confused and easily discouraged, clearly demonstrating the steps to take to begin an actual design. Explores a full range of design applications in common print and electronic uses, such as advertisements, posters, pictograms, brochures, newsletters, web pages, and display presentations, and examines a full range of production issues, including printing techniques, paper selection and manufacture, and finished art preparation. Comes in a compact 5 1/2" x 8 1/8" size. MARKET: For graphic designers, or those contemplating a career in design.
"Synopsis" may belong to another edition of this title.
From the Back Cover
The Visual Design Primer is a user-friendly textbook for beginning graphic communication designers. The book explains, demonstrates, and dissects the world of design. It discusses design history, practical applications, and procedures for entering the field. Information is presented using text, visuals, and step-by-step examples, which include rough thumbnails, revised layouts and completed designs. Using a wide variety of illustrations, The Visual Design Primer demonstrates design techniques and processes in a practical, easy-to-follow style.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 4.46 | £ 9.59 |
Payment methods
- Cash
- Check
- Money Order
- Paypal
Seller's business information
Book Booth
OH, U.S.A.
Terms of sale
Payment accepted via credit card, check/money order, or PayPal. Credit cards accepted via ABEbooks or PayPal ONLY--please do not send us your credit card information, as we have no way of processing it ourselves. If paying via PayPal, please remember to include shipping and handling. Our PayPal account is bookbooth@usa.com.
Checks and money orders are also accepted; please make checks or money orders payable to
Carol Casciani
441 W. Bagley Rd.
#173
Berea OH 44017
International orders must be payable in US dollars payable to a US bank. Library and Institutional orders welcome; please email us if you require any special handling.
Shipping and Handling: all books shipped in USA via USPS, Media Mail (may take 7-14 business days for delivery): $4.00 for first volume, $1.50 each additional volume; or, Priority Mail (2-4 business days for delivery) $6.00 for first volume, $2.50 each additional volume. International orders:if you are purchasing with a check or money order, please request shipping and handling rates.
Returns for reasonable grading of condition: e-mail prior to return for shipping instructions.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Book Booth, Berea, Ohio, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Payment accepted via credit card, check/money order, or PayPal. Credit cards accepted via ABEbooks or PayPal ONLY -- please do not send us your credit card information, as we have no way of processing it ourselves. Our PayPal account is bookbooth@usa.com. If paying via PayPal, please remember to include shipping & handling charges. Checks and money orders are also accepted; please make them payable to: C.M. Casciani, 441 W. Bagley Rd. #173, Berea OH 44017. Library and institutional orders welcome; please email us if you require any special handling. International orders must be payable in US dollars. SHIPPING & HANDLING: all books shipped in USA via USPS; Media Mail 7-14 business days for delivery, $4.00 for first book - $1.50 each additional book; or, Priority Mail 2-4 business days for delivery, $6.00 first book - $2.50 each additional book. Returns for reasonable grading of condition; email us prior to return for shipping instructions.