Visual Communication: Images with Messages (with InfoTrac)
Lester, Paul Martin
ISBN 10: 0534637205 ISBN 13: 9780534637200
Published by Cengage Learning, 2005
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Soft cover
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00083545986
Synopsis:
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Synopsis: Lester (California State University) explores how the brain processes the individual graphic elements that make up a pictorial scene, examines the ethical problems associated with images, and describes each medium of presentation from a personal, historical, technical, ethical, cultural, and critical perspective. The fourth edition adds new images,
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Bibliographic Details
Title: Visual Communication: Images with Messages (...
Publisher: Cengage Learning
Publication Date: 2005
Binding: Soft cover
Condition: Good
Edition: 4th Edition