Visual Communication in Business and Consumer Culture (Paperback)
Language: English
Published by IGI Global, 2025
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 146.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. Visual communication shapes business operations and consumer culture in today's media world. As companies strive to capture consumer attention, the use of images, design, color, and layout becomes essential for conveying messages quickly and effectively. From branding and advertising to digital interfaces and product packaging, visual elements influence how consumers perceive value, trustworthiness, and identity. In business settings, clear visual communication enhances collaboration, decision-making, and engagement. As visual literacy becomes important, understanding its impact on consumer behavior and corporate success is vital. Visual Communication in Business and Consumer Culture explores how visual elements, like branding, advertising design, and digital media, are used by businesses to influence consumer perception and behavior. It examines the role of visual communication in shaping corporate identity, enhancing marketing effectiveness, and driving engagement in a competitive consumer culture. This book covers topics such as brand management, data visualization, and social media, and is a useful resource for business owners, marketing and communications professionals, academicians, researchers, and data scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9798337369662
- Title
- Visual Communication in Business and Consumer Culture (Paperback)
- Author
- Guelce Doelkeles
- Publisher
- IGI Global
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798337369662
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About the Author
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CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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| First item | £ 37.00 | £ 37.00 |
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