Visual Communication in Business and Consumer Culture

Language: English

Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2025

9798337369662

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - Visual communication shapes business operations and consumer culture in today's media world. As companies strive to capture consumer attention, the use of images, design, color, and layout becomes essential for conveying messages quickly and effectively. From branding and advertising to digital interfaces and product packaging, visual elements influence how consumers perceive value, trustworthiness, and identity. In business settings, clear visual communication enhances collaboration, decision-making, and engagement. As visual literacy becomes important, understanding its impact on consumer behavior and corporate success is vital. Visual Communication in Business and Consumer Culture explores how visual elements, like branding, advertising design, and digital media, are used by businesses to influence consumer perception and behavior. It examines the role of visual communication in shaping corporate identity, enhancing marketing effectiveness, and driving engagement in a competitive consumer culture. This book covers topics such as brand management, data visualization, and social media, and is a useful resource for business owners, marketing and communications professionals, academicians, researchers, and data scientists.…

Seller Inventory # 9798337369662

Title
Visual Communication in Business and Consumer Culture
Author
Gülce Dölkele¿
Publisher
IGI GLOBAL SCIENTIFIC PUBLISHING
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 13
9798337369662
Item weight
645 grams
Dimensions
254x178x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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AHA-BUCH GmbH
represented by the managing director Christel Glass
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