Visitor Experience Design
Language: English
Published by Cab International Aug 2017, 2017
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 135.06
Quantity: 2 available
Add to basketItem description from seller
Neuware - Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: - The psychological process of the formation or creation of a visitor's experiences- Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness- Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel - On-site experience: co-creation processes - Post-stage experience: immediate and long term outcomes including happiness and well-being- Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design.It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.…
Seller Inventory # 9781786391896
- Title
- Visitor Experience Design
- Author
- Jun Gao
- Publisher
- Cab International Aug 2017
- Publication year
- 2017
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1786391899
- ISBN 13
- 9781786391896
- Item weight
- 885 grams
- Dimensions
- 246x175x25 mm
"Synopsis" may belong to another edition of this title.
About the Author
Eric Laws has an MPhil from the University of Surrey and a PhD from Griffith University. He has retired from full time academic life, and is Visiting Professor at Leshan Normal University, Sichuan, P.R. China. His research interests include tourism service quality, destination management, crisis management and elephant tourism. Eric's publications include nearly 100 journal articles, book chapters and conference papers. The Elephant Tourism Business is Eric's twentieth authored or edited book.
"About the title" may belong to another edition of this title.
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