Visible Signs: An Introduction to Semiotics introduces the terms and theories relating to visual language to help the reader understand how visual communication works.
Basic semiotic theories are taught in most art schools as part of a contextual studies programme, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by explaining basic communication terms and theoretical contexts through visual examples of graphic work. Concepts such as signs and signifiers, language and speech are all explored through examples of contemporary graphic design and fine arts.