Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business

Avrin, David; Gitomer, Jeffrey [Foreword]

ISBN 10: 1632650363 / ISBN 13: 9781632650368

Published by Weiser, 2016

About this Item

Seller Inventory # 1632650363-3-25919760

Bibliographic Details

• Title: Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business
• Publisher: Weiser
• Publication Date: 2016
• Language: English
• ISBN 10: 1632650363
• ISBN 13: 9781632650368
• Binding: Paperback
• Condition: Good

About this title

Synopsis

The landscape is littered with the corpses of great products and strong companies that died because of cr4ppy marketing.

Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?

Too many in business have failed to recognise the shift that has happened right under their noses. It's not so much that people have changed, it's that the business landscape has changed - dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution and many companies now find themselves creating solutions that appear to be looking for a problem.

In his provocative and enlightening new book, VISIBILITY MARKETING, David Avrin shows what marketing approaches work, which don't and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.

A remarkably accessible, relatable, thought-provoking reference book, VISIBILITY MARKETING speaks directly to business owners, entrepreneurs, marketing managers and sales professionals.

With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, VISIBILITY MARKETING will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

About the Author

Marketing pro, David Avrin, is known as The Visibility Coach. A popular business consultant and keynote speaker, David has presented to enthusiastic audiences across the United States and around the world, from Amsterdam and Buenos Aires to Singapore and Sydney and most major cities in between. He has worked individually with more than 3,000 company CEOs and other top leaders. He is currently training and qualifying an international team of visibility coaches who are providing business marketing wisdom, encouragement and accountability to business owners and professionals around the world. David is the father of three beautiful children (who are no longer children). When he isn't travelling, he lives happily outside Denver, Colorado.