Virus of the Mind: The New Science of the Meme
Brodie, Richard
ISBN 10: 1401924689 ISBN 13: 9781401924683
Published by Hay House, 2009
Used
Hardcover
From
Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 27 June 2017
This specific item is no longer available.
About this Item
Description:
Seller Inventory # 1401924689-3-21880757
Synopsis:
We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics. The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and going along with everyone else . Virus of the Mind explains just how we are infected by the deliberate shaping of society s attitudes and behaviours and how we can cure ourselves.
About the Author: Richard Brodie is one of the world s leading authorities on memetics - the study of self-replicating aspects of culture. The creator of Microsoft Word and Bill Gates personal technical assistant, he is also a professional poker player and an aficionado of the internet and its role in society. Website: www.memecentral.com Author Residence: Washington, USA
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Virus of the Mind: The New Science of the ...
Publisher: Hay House
Publication Date: 2009
Binding: Hardcover
Condition: Good