Virtual Worlds and E-Commerce : Technologies and Applications for Building Customer Relationships

Language: English

Published by Business Science Reference, 2010

1616928085 / 9781616928087

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce. …

Seller Inventory # 9781616928087

Title
Virtual Worlds and E-Commerce : Technologies and Applications for Building Customer Relationships
Author
Barbara Ciaramitaro
Publisher
Business Science Reference
Publication year
2010
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1616928085
ISBN 13
9781616928087
Item weight
1,262 grams
Dimensions
286x221x26 mm

AHA-BUCH GmbH

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