Virtual Social Identity and Consumer Behavior

Language: English

Published by Routledge, 2010

076562396X / 9780765623966

  • Softcover
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Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. Num Pages: 230 pages, black & white illustrations, black & white tables, figures. BIC Classification: 1KBB; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 340. . 2010. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780765623966

Title
Virtual Social Identity and Consumer Behavior
Author
Wood, Natalie T.
Publisher
Routledge
Publication year
2010
Condition
New
Binding
Soft cover
Language
English
ISBN 10
076562396X
ISBN 13
9780765623966

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

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