Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Language: English
Published by Hyperion, 2009
- Hardcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
AbeBooks seller since June 27, 2017
Condition: Used - Fair
£ 3.23
Quantity: 1 available
Add to basketSeller Inventory # 1401323499-4-16002884
- Title
- Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
- Author
- Penenberg, Adam L.
- Publisher
- Hyperion
- Publication year
- 2009
- Condition
- Fair
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1401323499
- ISBN 13
- 9781401323493
- Item weight
- 18 ounces
- Dimensions
- 6x1x9
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.
In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them.
All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
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Gulf Coast Books
Cypress, TX, U.S.A.
AbeBooks seller since June 27, 2017
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