Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising
Language: English
Published by ABC-CLIO, 2000
- Hardcover
- New

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AbeBooks seller since June 14, 2006
Condition: New
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Add to basketItem description from seller
Seller Inventory # C9780275940713
- Title
- Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising
- Author
- Anne Johnston
- Publisher
- ABC-CLIO
- Publication year
- 2000
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0275940713
- ISBN 13
- 9780275940713
- Item weight
- 602 grams
Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.
"Synopsis" may belong to another edition of this title.
About the Author
LYNDA LEE KAID is Professor of Communication and George Lynn Cross Research Professor at the University of Oklahoma where she also serves as the Director of the Political Communication Center and supervises the Political Commercial Archive. She is the author or editor of 14 books, including The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies and Political Campaign Communication: A Bibliography and Guide to the Literature.
ANNE JOHNSTON is an Associate Professor in the School of Journalism and Mass Communication at the University of North Carolina, Chapel Hill. She has authored and co-authored work on cross-cultural studies of political broadcasting, styles and strategies in political advertising, and women and the media. Her articles have appeared in the Journal of Applied Communication Research, Journalism Quarterly, Journal of Communication, and Political Communication.
"About the title" may belong to another edition of this title.
THE SAINT BOOKSTORE
Southport, United Kingdom
AbeBooks seller since June 14, 2006
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