Video Economics

Owen, Bruce M.; Wildman, Steven

ISBN 10: 0674937163 / ISBN 13: 9780674937161

Published by Harvard University Press, 1992

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0674937163I4N00

Synopsis:

Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

About the Authors: Bruce M. Owen is Morris M. Doyle Centennial Professor in Public Policy, Emeritus, at Stanford University, and Senior Fellow, Emeritus, at Stanford’s Institute for Economic Policy Research. From 1981 to 2003, he was CEO of Economists Incorporated.

Steven S. Wildman is Associate Professor, Department of Communication Studies, Northwestern University.

Bibliographic Details

Title: Video Economics
Publisher: Harvard University Press
Publication Date: 1992
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket