Versioning in the Apple App Store
Language: English
Published by LAP LAMBERT Academic Publishing Dez 2011, 2011
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 42.25
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Since its opening, The Apple App Store has been subject to a dramatic increase in terms of number of applications downloaded and number of different applications available for download. However, the App Store is a very competitive marketplace, with an ever-increasing number of competitors entering. Under these circumstances, what is the best strategy to adopt from the point of view of market players Starting from literature on information goods and versioning, the book is trying to shed some light on the issues associated to the potential impact of free versions on the download of the related commercial versions: in what cases do free versions represent a menace for commercial versions download Is there any relationship between the efficacy of free versions in boosting commercial downloads and the category of the application (e.g. Games, Utilities, Travel, Social Networking) Are newcomers more likely to implement a free-versioning model than incumbents or vice versa The study tries to answer these questions through the support of an empirical analysis carried out on a 4-months dataset collected from Apple UK App Store official rankings. 84 pp. Englisch.…
Seller Inventory # 9783846530559
- Title
- Versioning in the Apple App Store
- Author
- Adriano Serroni
- Publisher
- LAP LAMBERT Academic Publishing Dez 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3846530557
- ISBN 13
- 9783846530559
- Item weight
- 143 grams
- Dimensions
- 220x150x6 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
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BuchWeltWeit Ludwig Meier e.K.
Germany
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