Venturing: Innovation and Business Planning for Entrepreneurs. This item is unavailable.
Language: English
Published by Lulu.com, 2015
- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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AbeBooks seller since March 25, 2015
Unavailable
Softcover
Condition: New
£ 34.81
Item description from seller
In English.
Seller Inventory # ria9781312998421_new
- Title
- Venturing: Innovation and Business Planning for Entrepreneurs
- Author
- Meyer, Marc H.; Crane, Frederick G.
- Publisher
- Lulu.com
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1312998423
- ISBN 13
- 9781312998421
- Edition
- 4th Edition
- Item weight
- 1,081 grams
Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.
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