Using Target Audience Analysis To Aid Strategic Level Decisionmaking
Language: English
Published by Department of the Army, 2016
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 18.61
Quantity: 1 available
Add to basketItem description from seller
68 pages. 9.00x6.00x0.16 inches. In Stock.
Seller Inventory # 1584876999
- Title
- Using Target Audience Analysis To Aid Strategic Level Decisionmaking
- Author
- Dr. Steve Tatham
- Publisher
- Department of the Army
- Publication year
- 2016
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1584876999
- ISBN 13
- 9781584876991
- Item weight
- 0.15 kilograms
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"Synopsis" may belong to another edition of this title.
About the Author
STEVE TATHAM is the Director of Operations at IOTA-Global Ltd, a specialist civilian Information Operations company and is the contracted subject matter expert for Strategic Communication and Target Audience Analysis at the North Atlantic Treaty Organization, Centre of Excellence for Strategic Communication in Latvia. He resigned from the United Kingdom's (UK) Armed Forces in July 2014.
On leaving, he was the UK's longest continuously serving Officer in Information Activities. Between 1998 and 2003, he worked in Media Operations, covering conflicts in Sierra Leone (2000), Afghanistan (2001), and Iraq (2003), where he was public spokesman for the invasion. Between 2003 and 2013, he worked in Information Operations and Psychological Operations. Dr. Tatham was the Commanding Officer of 15 (UK) Psychological Operations Group from 2010 to 2013, during which time he deployed on multiple occasions to Afghanistan; was involved at the operational level in operations in Libya and has deployed to East Africa in an advisory role. His final military appointment was as the Special Information Operations project officer in the UK Ministry of Defence Operations Directorate. In 2007, he advised the then commander of British Forces in Afghanistan on influence operations when the strategically vital town of Musa Qala was retaken by British and Afghan forces. The Pentagon later described that operation as the "single best thing to come out of Afghanistan."
Dr. Tatham is the author of two books: Losing Arab Hearts & Minds. The Coalition, Al-Jazeera and Muslim Public Opinion (Hurst & Co, 2006) and Behavioural Conflict: Why Understanding People's Motivations Will Prove Decisive In Future Conflict (Military Studies Press, 2012). Dr. Tatham holds an M.Phil. and a Ph.D. in international relations, both focusing on ideas of influence and strategic communication in conflict areas.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Exeter, United Kingdom EX3 0PP
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