Using Secondary Data in Marketing Research
Language: English
Published by ABC-CLIO, 1995
- Hardcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
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This text discusses the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data and the technology associated with secondary data, including specific types of each. Num Pages: 184 pages, black & white illustrations. BIC Classification: JHBC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 384. . 1995. Hardback. . . . .
Seller Inventory # V9780899309613
- Title
- Using Secondary Data in Marketing Research
- Author
- Patzer, Gordon L.
- Publisher
- ABC-CLIO
- Publication year
- 1995
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899309615
- ISBN 13
- 9780899309613
The book begins with an overview that includes an international case in marketing. The following six chapters comprise the first part of the book, which delineates the advantages and disadvantages of secondary data, and reveals precisely how to evaluate their quality. These chapters identify differences between internal and external secondary data, including specific types of each. The second part begins with an overview that also includes an actual case in marketing. The following five chapters contain comprehensive listings of specific secondary data information sources, categorized according to the following: sources of information specific to marketing; global/worldwide information sources; sources of information regarding American Census Data; information sources about industries, corporations, and finances; and general business information sources.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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