Using Qualitative Research in Advertising : Strategies, Techniques, and Applications

Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim Bartel; Taylor, Ronald E.

ISBN 10: 1412987245 ISBN 13: 9781412987240
Published by SAGE Publications, Inc, 2011
Language: English
Condition: Used - Good Soft cover

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Condition: Used - Good

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