Using Influencer Marketing as a Digital Business Strategy
Language: English
Published by IGI Global, 2024
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 290.55
Quantity: 2 available
Add to basketItem description from seller
Seller Inventory # 9798369305522
- Title
- Using Influencer Marketing as a Digital Business Strategy
- Author
- Sandrina Teixeira
- Publisher
- IGI Global
- Publication year
- 2024
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798369305522
- Item weight
- 993 grams
- Dimensions
- 280x216x21 mm
"Synopsis" may belong to another edition of this title.
About the Author
Sara Teixeira got her diploma in Environmental Health, a branch of Public Health in 2008 at theSchool of Allied Health Sciences by the Polytechnic Institute of Porto. In 2009 she moved back to her home city and enrolled in a master in Micro and Nano Technologies at the University of Minho (Portugal). From October 2010 to April 2011 Sara joined our chair as an Erasmus student, doing part of her master thesis on subject “Development of a sensoring device for environmental estrogens in wastewater”. She is currently part of the InnoMedTec-Team as a PhD student, working on the topic “Photocatalytical cleaning concepts for aquatic environment contaminated with antibiotics”.
Zalia Oliveira currently works at the Centro Universitário Christus in the Departamento de Administração. She has her PhD in Management with Specialization in Marketing and Strategy.(4ef8ec3a-8ba8-4d8e-8a26-27efd40327a1)
Elnivan Souza received his PhD in Business Administration from the University of Fortaleza (UNIFOR) (Brazil, 2015-2019) with an internship abroad (sandwich doctorate) at Simon Fraser University (Canada, 2018), Master in Business Administration from the State University of Ceará (UECE) (Brazil, 2012-2014), Marketing Specialist from the Federal University of Ceará (UFC) (Brazil, 2007-2009) and graduated in Business Administration from the Federal University of Ceará (2001-2006). He is currently Head of Research and Professor of the Administration undergraduate course at Centro Universitário Christus (UNICHRISTUS) (2014-current). Has experience in Administration, with emphasis on Entrepreneurship, Innovation, Strategy and Management Support Technologies. His research topics are Dynamic Capability (Managerial and Cognitive), Business Model, E-business and Industry 4.0. He has expertise in qualitative and quantitative methodologies. Regarding quantitative approaches, it handles multivariate techniques such as Analysis of Variance (ANOVA), Linear Regression and Logistics, Structural Equation Modeling, etc. It also develops research and technical works that use Artificial Intelligence techniques such as Neural Networks, Fuzzy Logic and Genetic Algorithms. He has articles published in national and international events and journals.
"About the title" may belong to another edition of this title.
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