Using Communication Theory: An Introduction to Planned Communication Windahl, Sven; Signitzer, Benno and Olson, Jean T

Windahl, Sven; Signitzer, Benno; Olson, Jean T

ISBN 10: 0803984316 / ISBN 13: 9780803984318

Published by SAGE Publications Ltd, 1992

About this Item

Book is in very nice condition, pages are tight. Some pages have pencil underlining.

Seller Inventory # 13486

Bibliographic Details

• Title: Using Communication Theory: An Introduction to Planned Communication Windahl, Sven; Signitzer, Benno and Olson, Jean T
• Publisher: SAGE Publications Ltd
• Publication Date: 1992
• Language: English
• ISBN 10: 0803984316
• ISBN 13: 9780803984318
• Binding: Paperback
• Condition: Good
• Weight: 14 ounces

About this title

Synopsis

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication campaign? In examining these and similar questions the authors offer students helpful guidance through the often complex area of communication theory, relating it throughout to its practical implications.

Review

`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.' - Denis McQuail, University of Amsterdam

`The text is itself a masterpiece of clear communication. Strongly recommended.' - Journal of the Institute of Health Education