User-generated Content and Its' Impact on Branding: How Users and Communities Create and Manage Brands in Social Media

Dennhardt, Severin

ISBN 10: 365802349X ISBN 13: 9783658023492
Published by Springer Verlag, 2013
Language: English
Condition: New Soft cover

Sold by Revaluation Books, Exeter, United Kingdom

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New - Soft cover

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