User-Generated Content and its Impact on Branding : How Users and Communities Create and Manage Brands in Social Media

Dennhardt, Severin

ISBN 10: 365802349X ISBN 13: 9783658023492
Published by Springer VS, 2013
Language: English
Condition: Used - Fine Soft cover

Sold by Buchpark, Trebbin, Germany

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Used - Soft cover

Condition: Used - Fine

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