Title: User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play
Publisher: Virgin Books
Publication Date: 2020
Language: English
ISBN 10: 0753556650
ISBN 13: 9780753556658
Binding: Soft cover
Condition: New

About this title

Synopsis

AMAZON BEST BOOKS OF 2019 PICK

FORTUNE WRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK

'A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting' -- New York Times

USER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them.

It seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last forever, while others disappear? User Friendly guides readers through the hidden rules governing how design shapes our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; how the pressures of the Great Depression and World War II created our faith in social progress through better product design; and how a failed vision for Disney World yielded a new paradigm for designed experience.

About the Author

Cliff Kuang (Author)
Cliff Kuang is a UX designer and an award-winning journalist. He was previously the design editor at Wired and Fast Company, where he has edited or written over 7,000 articles on design. His writing has also appeared in the New York Times Magazine, Bloomberg Businessweek, and The Economist.

Robert Fabricant (Author)
Robert Fabricant is a co-founder of Dalberg’s Design Impact Group and former Vice President of Creative for Frog Design. He has won numerous design awards and has written and spoken widely on design and social impact, for outlets including the Harvard Business Review and SXSW.

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