User-Directed Competitive Intelligence (Hardcover)

Language: English

Published by Bloomsbury Publishing Plc, Westport, 1994

0899307817 / 9780899307817

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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Hardcover. This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities.The author identifies missing links in the system--purpose, domain, terminology, and research. He identifies value-added opportunities for strengthening competitive intelligence programs by focusing on user needs and benefits. How to define and measure the benefits of a Competitive Intelligence program, as the primary source of competitive advantage, the key question plaguing intelligence providers, is addressed and answered. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Title
User-Directed Competitive Intelligence (Hardcover)
Author
Walter D. Barndt
Publisher
Bloomsbury Publishing Plc, Westport
Publication year
1994
Condition
new
Binding
Hardcover
Language
English
ISBN 10
0899307817
ISBN 13
9780899307817

Grand Eagle Retail

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