The start-to-finish guide to User-Centered Design! *Make technology products easy to obtain, learn, and use *New methods, tools, technologies, and real-world case studies *A complete lifecycle approach to UCD that delivers breakthrough efficiency *Evaluating your current products and aligning your entire organization to support UCD *Improving everything your customers see, hear, and touch *Applying UCD to software, hardware, Web sites, and services for both external and in-house use *Optimizing UCD today-and anticipating trends that will impact tomorrow's products It's this simple: User-Centered Design: An Integrated Approach will help you build products that customers will love-and buy!

About the Author

THE AUTHORS have used this book's techniques to design everything from mainframe computers to the Olympics Web site.

KAREL VREDENBURG, Architect and Corporate Champion for User-Centered Design at IBM, led the creation of the integrated version of UCD presented in this book.

SCOTT ISENSEE, user interface architect at BMC Software, is a former senior member of IBM's user interface architecture group. He holds 42 U.S. patents, and is co-author of The Art of Rapid Prototyping.

CAROL RIGHI, President of Righi Interface Engineering, Inc., has worked in HCI since 1984 and specializes in user-interface design and design education.

The authors run a popular workshop series titled Practical UCD: How to Introduce, Deploy, and Optimize User-Centered Design.

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