The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Language: English
Published by Pearson Education (US), 2006
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
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Add to basketItem description from seller
How do we ensure that our Web sites actually give users what they need? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This guide explains how to create and use personas to make your site more successful. It takes you through each step of persona creation.
Seller Inventory # 00105147427
- Title
- The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
- Author
- Steve Mulder
- Publisher
- Pearson Education (US)
- Publication year
- 2006
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0321434536
- ISBN 13
- 9780321434531
- Series
- Book 12 of 141: Voices That Matter
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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