How to Use Advertising to Build Strong Brands
Language: English
Published by SAGE PUBN, 1999
- Softcover
- New
Condition: New
£ 121.95
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisIntroduction - John Philip JonesPART ONE: BRANDS - ADDED VALUES AND BRAND EQUITYBrands and Added Values - John Philip JonesBrand Ideas and Their Importance - Harold F Clark Jr `When Do You Tell the A.
Seller Inventory # 594967194
- Title
- How to Use Advertising to Build Strong Brands
- Author
- Jones, John Philip
- Publisher
- SAGE PUBN
- Publication year
- 1999
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761912436
- ISBN 13
- 9780761912439
"Synopsis" may belong to another edition of this title.
About the Author
John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor's Citation for Exceptional Academic Achievement.
"About the title" may belong to another edition of this title.
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