Usability and User Experience Design: The Comprehensive Guide to Data-Driven UX Design (Rheinwerk Computing)

Benjamin Franz; Michaela Kauer-Franz

ISBN 10: 1493224964 ISBN 13: 9781493224968
Published by Rheinwerk Computing, 2024
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Master UX Design: Your Comprehensive Guide to Crafting Exceptional Digital Experiences

Calling all designers and developers—this is your complete guide to UX and usability for digital products. Discover how effective user experiences are shaped by psychology, design principles, and data-driven insights. Walk through every step of the UX process: conduct context analysis, define requirements, create prototypes, and run usability tests. Learn from case studies and detailed visuals to elevate your designs across various applications, including B2C, B2B, and healthcare.

What You'll Learn:

  • UX Best Practices: Design digital products for B2C, B2B, and medical fields with a focus on user-centered design, usability testing, and UX research.
  • Data-Driven UX Process: Implement a step-by-step approach, from user research and wireframing to A/B testing and usability evaluation.
  • Design Theory & Principles: Understand core concepts like ergonomics, human-computer interaction (HCI), and cognitive psychology in design.
  • Practical Examples: Dive into real-world case studies, including mobility apps, CRM solutions, and healthcare portals.
  • Why This Book?
    Level up your UX skills and deliver user-friendly, high-impact products that meet today’s digital needs.

    About the Author: Benjamin Franz received his doctorate in engineering; his UX-related dissertation on highly automated driving was awarded the Walter Rohmert Research Prize. In his jointly founded and managed company, Custom Interactions, he focuses on user interface design. He also works as a lecturer and a keynote speaker.

    Michaela Kauer-Franz has a doctorate in psychology with a focus on product design and user experience. Together with Benjamin Franz, she founded the data-driven UX agency Custom Interactions, which they manage together. She also contributes her extensive experience as a trainer, a lecturer at Technische Universität Darmstadt, a speaker, and on an International Organization for Standardization (ISO) committee.

    "About this title" may belong to another edition of this title.

    Bibliographic Details

    Title: Usability and User Experience Design: The ...
    Publisher: Rheinwerk Computing
    Publication Date: 2024
    Binding: Soft cover
    Condition: New

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    Taschenbuch. Condition: Neu. Neuware -Calling all designers and developers! This is your all-in-one guide to data-driven UX design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: perform context analysis, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!In this book, you'll learn about:a. Theory of Design What makes design effective Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more. b. UX Design Process Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing. c. Design in ActionSee examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal. Highlights include:1) Data-driven UX design 2) B2B and B2C applications3) User researcher skills4) Psychological foundations 5) Design principles6) Context of use analysis7) Requirements formulation 8) Prototypes and wireframes 9) Design testing and evaluation 10) Decision matrices 11) Use cases. Seller Inventory # 9781493224968

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    Taschenbuch. Condition: Neu. Neuware -Calling all designers and developers! This is your all-in-one guide to data-driven UX design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: perform context analysis, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!In this book, you'll learn about:a. Theory of Design What makes design effective Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more. b. UX Design Process Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing. c. Design in ActionSee examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal. Highlights include:1) Data-driven UX design 2) B2B and B2C applications3) User researcher skills4) Psychological foundations 5) Design principles6) Context of use analysis7) Requirements formulation 8) Prototypes and wireframes 9) Design testing and evaluation 10) Decision matrices 11) Use casesRheinwerk Verlag GmbH, Rheinwerkallee 4, 53227 Bonn 673 pp. Englisch. Seller Inventory # 9781493224968

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    Taschenbuch. Condition: Neu. Neuware -Calling all designers and developers! This is your all-in-one guide to data-driven UX design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: analyze the context of use, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!In this book, you'll learn about:a. Theory of Design What makes design effective Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more. b. UX Design Process Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing. c. Design in ActionSee examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal. Highlights include:1) Data-driven UX design 2) B2B and B2C applications3) User researcher skills4) Psychological foundations 5) Design principles6) Context of use analysis7) Requirements formulation 8) Prototypes and wireframes 9) Design testing and evaluation 10) Decision matrices 11) Use cases 673 pp. Englisch. Seller Inventory # 9781493224968

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    Taschenbuch. Condition: Neu. Neuware -Calling all designers and developers! This is your all-in-one guide to data-driven UX design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: analyze the context of use, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!In this book, you'll learn about:a. Theory of Design What makes design effective Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more. b. UX Design Process Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing. c. Design in ActionSee examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal. Highlights include:1) Data-driven UX design 2) B2B and B2C applications3) User researcher skills4) Psychological foundations 5) Design principles6) Context of use analysis7) Requirements formulation 8) Prototypes and wireframes 9) Design testing and evaluation 10) Decision matrices 11) Use cases 673 pp. Englisch. Seller Inventory # 9781493224968

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