Using the powerful metaphor of the updraft large birds create to help a flock fly 70% farther, author Jacquelyn Freedman shows leaders how to leverage updraft in your organization to increase employee engagement and your bottom line.

One day, while observing hundreds of geese flying by her New Jersey home, right in the path of the Canada geese’s Atlantic Flyway, Freedman was struck by the way the geese continually adjusted their positions to maintain the v-formation behind the leader. As she researched these birds, she learned how each goose supports the progress of the flock with the updraft that comes off its wingtip. She realized she had an easy-to-understand metaphor that applied perfectly to organizations.

The concept went even further, helping to illustrate the role of leadership and its impact on business success. Through real-life examples, thought-provoking exercises, and a refreshing dose of humor, you'll learn how to make consistent progress to reach and exceed your organization's loftiest goals.

In Updraft, you'll discover:

How to turn your leadership role from a perpetual struggle into something you embrace
Powerful ways to foster your team's commitment and game-changing passion
How to encourage the emotional connections that drive success and engagement
Concrete examples and expert advice to take your organization to the next level
How to make your leadership a personal game-changer, and much, much more!

With North American engagement rates at a measly 29% for employees and 34% for leaders, how can organizations expect high levels of performance? Few leaders consider how their own behavior may undermine performance, directly affecting the bottom line, and even fewer know how to address it. The key is updraft; without it, leaders are expending far too much energy—and in the wrong places. No wonder they are exhausted and frustrated!

As a leadership advisor to business owners and executives, Freedman has seen this pattern play out in service, manufacturing, and nonprofit organizations with as few as ten employees or as many as several thousand.

So how do you bring Updraft to your organization?

1. Understand the Aerodynamics: As the lead bird, it is imperative to create updraft. To do that, you need to understand exactly what it is and how critical you are, both as an individual and as a leader, in creating it.

2. Achieve Liftoff: To create updraft, your organization must get off the ground. You need to know which factors are foundational to creating a culture that can fly.

3. Determine your Heading: To remain aloft, you need to know how to inspire the kind of forward motion that spurs progress.

Updraft is a comprehensive yet entertaining guide that will serve as your new, effective approach to leadership. If you like practical techniques, inspirational methodologies, and the wisdom of an experienced leader, then you'll love this powerful resource from executive coach Jacquelyn Freedman.

Click the “Look Inside” feature now to start reading and order your copy of Updraft today and begin to create an organizational culture that soars.

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Updraft | The Aerodynamics of Great Leadership

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A Breathtakingly Simple Approach to Leading any Team to Greater Heights

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