Unveiling Rural Darkness: Media and the Myth of the Pristine Night. This item is unavailable.Unveiling Rural Darkness: Media and the Myth of the Pristine Night

With the rapid and ubiquitous spread of urban light pollution, nocturnal darkness has become a rare and neglected experience. In response to the steady decline of gloom, researchers working across multiple disciplines have sought to understand the dynamic and innovative role nighttime plays in human cultures across time. From studies on the ritualistic function of darkened caves in Paleolithic times to contemporary policy concerns over the need for nighttime mayors and tourist economies, night research has emerged as a prolific line of inquiry capturing the night’s distinct qualities. However, while “night studies” brings much-needed attention to human experiences with darkness, little work exists outside the context of cities. The result is that explorations of rural darkness, such as the media genres and styles that culturally shape the meaning of the rural night, have been meager.

This book provides a critical and comprehensive account of the mediation of rural darkness. Analyzing a wide range of contemporary media, from astrophotography, tourist advertisements and social media to editing software, online databases and nature documentaries, the book focuses on two competing and irreconcilable cultures of rural darkness. On the one hand, many media genres contribute to a “preservation” ideology based on the Western myth of “wilderness.” Relying on the classic urban/rural binary, this culture of rural darkness imagines the night as a primal and ancient inheritance, a distant and remote frontier free from the ills of human technology. On the other hand, other media genres challenge this preservationist depiction of rural darkness, demonstrating that the rural night does not retreat from modern, urban life but is an extension of the urban-technological.

Promoting a hybrid, intermeshed view of the night, this culture of rural darkness dismantles the frontier myth by understanding “pristine” darkness as a cultural technology that seeks to erase the messy connections between the rural and the urban. The book contends that only the latter culture of rural darkness offers a responsible and accurate understanding of the rural night. Not only does the preservationist view of pristine darkness privilege “natural” darkness over other sustainable forms of gloom, but its endorsement of the frontier myth represents a flight from history, a rhetorical strategy that may actually prevent the night’s protection.

Dwayne Avery is Associate Professor and Director of the Communication Studies program at Memorial University. His research explores the visual mediation of environmental pollution.