Unthinking Eurocentrism: Multiculturalism and the Media (Sightlines). This item is unavailable.
Language: English
Published by Routledge, 1994
- Softcover
- Used

Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Condition: Used - Very good
£ 6.00
Item description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0415063256I4N00
- Title
- Unthinking Eurocentrism: Multiculturalism and the Media (Sightlines)
- Author
- Ella Shohat; Robert Stam
- Publisher
- Routledge
- Publication year
- 1994
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0415063256
- ISBN 13
- 9780415063258
- Item weight
- 2.07 pounds
Unthinking Eurocentrism explores issues of Eurocentrism and multiculturalism in relation to popular culture, film and the mass media. The book 'multiculturalizes' media studies by looking at Hollywood movie genres such as the western, the musical and the imperial film from multicultural perspectives, examining issues from the racial politics of casting to colonialist discourse and gender and Empire.
More than just a critique of Eurocentrism and racism, Unthinking Eurocentrism also confirms artistic, cultural and political alternatives, discussing a wide range of non-Eurocentric media including Third World films, rap video and indigenous media. Synthesising literary theory, meida theory and cultural studies to form a challenging interdisciplinary study, the authors argue that current debatess about Eurocentrism and Afrocentrism are merely surface manifestations of a deep-rooted shift: the decolonisation of global culture.
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