Untapped Creating Value in Underserved Markets
Language: English
Published by Berrett-Koehler, 2006
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 5.64
Quantity: 1 available
Add to basketItem description from seller
Underserved markets-communities made up of low- to moderate-income consumers-represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these "base of the pyramid" markets are host to some of the fastest growing business opportunities around. They fill corporations' most pressing needs: increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.
Seller Inventory # CIN1576753727VG
- Title
- Untapped Creating Value in Underserved Markets
- Author
- John Weiser
- Publisher
- Berrett-Koehler
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1576753727
- ISBN 13
- 9781576753729
"Synopsis" may belong to another edition of this title.
About the Author
Michele Kahane is Director of Special Projects for the Center for Corporate Citizenship at Boston College. Prior to working at the Center, she was a program officer in the Ford Foundation's Economic Development Unit. While there, she managed the Corporate Involvement Initiative, which sought to leverage private sector resources on behalf of low-income individuals. She also has been a Vice President in Emerging Markets at Chemical Bank.
Steve Rochlin is Director of Research and Policy Development for the Center for Corporate Citizenship at Boston College, which helps businesses leverage their social, economic, and human assets to ensure success and a more sustainable world. He has spent more than ten years working with Fortune 500 businesses, and producing leading research on "win-win" models of corporate citizenship. He is the author of many reports and books, including Defining the Value Proposition for Corporate Citizenship.
Jessica Landis is a research consultant at the Center for Corporate Citizenship at Boston College. She has contributed to many projects on corporate citizenship, including the Conversations with Disbelievers series and the Center's In Practice database.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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