The Unsung Leader of the Field (Paperback)
Language: English
Published by Artmonsky Arts, London, 2024
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 16.47
Quantity: 1 available
Add to basketItem description from seller
Paperback. The London Press Exchange (LPE), founded in 1892, grew out of an agency set up by two young reporters in London to supply news items to provincial papers. It was to grow to become the biggest and most profitable advertising agency in Britain. Yet it never was to attract the publicity as did lesser fry as Crawford's or Colman, Prentis, Varley. It's policy was actually declared to be one of reticence, which is not what advertising is all about. Yet some of the characters it conceived were to become household familiars as Mr.Therm for the gas industry and 'the little man' for Double Diamond. And in carrying out the first major readership survey in Britain, under the aegis of Mark Abrams, LPE kick-started market research here, The Market Research Society being founded in its offices. This tribute is to establish LPE as 'leader of the field'. AUTHOR: Ruth Artmonsky is a respected design historian who has written several books on the subject. SELLING POINTS: . A beautifully illustrated tribute to the advertising agency The London Press Exchange, which grew to become the most profitable advertising agency in Britain 50 colour, 58 b/w illustrations A beautifully illustrated tribute to the advertising agency The London Press Exchange, which grew to become the most profitable advertising agency in Britain. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781738501601
- Title
- The Unsung Leader of the Field (Paperback)
- Author
- Ruth Artmonsky
- Publisher
- Artmonsky Arts, London
- Publication year
- 2024
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1738501604
- ISBN 13
- 9781738501601
- A beautifully illustrated tribute to the advertising agency The London Press Exchange, which grew to become the most profitable advertising agency in Britain
The London Press Exchange (LPE), founded in 1892, grew out of an agency set up by two young reporters in London to supply news items to provincial papers. It was to grow to become the biggest and most profitable advertising agency in Britain. Yet it never was to attract the publicity as did lesser fry as Crawford’s or Colman, Prentis, Varley. It’s policy was actually declared to be one of reticence, which is not what advertising is all about. Yet some of the characters it conceived were to become household familiars as Mr.Therm for the gas industry and ‘the little man’ for Double Diamond. And in carrying out the first major readership survey in Britain, under the aegis of Mark Abrams, LPE kick-started market research here, The Market Research Society being founded in its offices. This tribute is to establish LPE as ‘leader of the field’.
"Synopsis" may belong to another edition of this title.
About the Author
Ruth Artmonsky is a respected design historian who has written several books on the subject.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
Shipping rates within U.S.A.
| Item | 6 to 14 business days | 6 to 16 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
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