Unlocking Strategic Innovation: Delivering Competitive Advantage in Global Digital Environments
Language: English
Published by Routledge, 2021
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 69.68
Quantity: 2 available
Add to basketItem description from seller
152 pages. 9.21x6.14x0.59 inches. In Stock.
Seller Inventory # x-0367322501
- Title
- Unlocking Strategic Innovation: Delivering Competitive Advantage in Global Digital Environments
- Author
- Datta, Surja/ Roy, Sandeep/ Kutzewski, Tobias
- Publisher
- Routledge
- Publication year
- 2021
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0367322501
- ISBN 13
- 9780367322502
- Item weight
- 0.29 kilograms
This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape.
An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.
Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.
"Synopsis" may belong to another edition of this title.
About the Author
Surja Datta is a senior lecturer in Strategy and Innovation at Oxford Brookes University, UK. Surja has published extensively, including books, book chapters and journal articles, and is Associate Editor of an international technology management journal. His research interests include business history, innovation and creativity.
Sandeep Roy is a growth innovation advisor with specialisms in business model innovation, disruptive growth and digital strategy. He has over 25 years of industry experience, working with renowned multinationals such as Lloyds Banking Group, Tata Consulting, Wipro, Citigroup, Standard Chartered Bank and American Express Bank.
Tobias Kutzewski is currently conducting research towards his PhD at VU University, Amsterdam, the Netherlands. His research interests include entrepreneurship, innovation and research methods. Furthermore, Tobias works as an interim finance manager and is a chartered accountant at the ACCA. He gained extensive practice experience working with Accenture, Deloitte, ING and at a Venture Capital Fund.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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