Uniting Marketing Efforts for the Common Good-A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal

Language: English

Published by Springer, 2023

3031290194 / 9783031290190

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area.This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University ofMinhoin Braga (Portugal) in July 2022.…

Seller Inventory # 9783031290190

Title
Uniting Marketing Efforts for the Common Good-A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal
Author
Beatriz Casais
Publisher
Springer
Publication year
2023
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3031290194
ISBN 13
9783031290190
Item weight
548 grams
Dimensions
241x160x22 mm

AHA-BUCH GmbH

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