Uniqueing Your Brand: The Secret Chemistry behind Why Some Companies are Loved and How to Create Your Own Fiercely Loyal Customers and Highly Profitable Business. This item is unavailable.Uniqueing Your Brand: The Secret Chemistry behind Why Some Companies are Loved and How to Create Your Own Fiercely Loyal Customers and Highly Profitable Business

Did you know that there's magic behind the most truly loved brands today—like Apple and Zappos and Lululemon and Lady Gaga—and it's the result of a secret chemistry? They used this chemistry to create a love potion that people "drank" and then shared with everyone else. Quietly passed from one CEO to another for decades, the secret knowledge of this science and how to use it has been a fiercely-protected competitive advantage of the world’s most successful businesses... Until now! Transforming strangers who might like you or your products into communities of irrationally loyal customers who LOVE you may seem magical, but it’s really just a repeatable scientific result. Whether new to business or a seasoned marketeer, UNIQUEING YOUR BRAND will reveal this secret science to you in ways that you can implement immediately into your business or startup. You’ll be inspired to explore the elements that make up these formulas, and learn how to increase profits and evoke customer loyalty from your brand, effortlessly. In this book, you’ll also discover how to attract customers who want to spend more money... on YOU! Best of all, you’ll learn how to create an Authentically Unique Brand; the secret sauce that makes getting these results possible for you and your business.

Jeff Jochum is a serial entrepreneur, best-selling author, internationally respected speaker, and marketing scientist. Over the last thirty years, he has written four business books; founded, bootstrapped, and sold three of his own companies; and licensed products to Computer Associates, Borland, and Microsoft. He was instrumental in the creation of the hosted business website market when, in 1997, he co-founded EBZ.com—creator and publisher of e-Biz in a Box, the world’s first best-selling DIY website design product for small businesses—a company he sold for a substantial return three months before the dot-com bubble popped. After that bullet-dodging success, he spectacularly failed at getting onto the PGA Senior Golf Tour, succeeded as CEO for two business turnarounds, and failed at a third. He then served time as an Angel Capitalist; investing in a few online startups to better-than-average results before realizing he is happier making money than investing it. Following that epiphany, he returned to the hands-on world of marketing and sales, leading the teams at Pictage.com to over $40 million in revenues in less than two years (acquired by equity giant Apax Ventures) before serving as Chief Marketing Officer at web superstars DeviantART and SmugMug. In 2010, he “retired” and began working exclusively with innovative start-ups and creative entrepreneurs, coaching them to success using the secrets found in this book.