Undressing the Ad

Language: English

Published by Peter Lang Ltd. International Academic Publishers Okt 2006, 2006

0820437557 / 9780820437552

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves. 252 pp. Englisch.

Seller Inventory # 9780820437552

Title
Undressing the Ad
Author
Katherine T. Frith
Publisher
Peter Lang Ltd. International Academic Publishers Okt 2006
Publication year
2006
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0820437557
ISBN 13
9780820437552
Edition
3rd Edition
Item weight
390 grams
Dimensions
230x160x14 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
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BuchWeltWeit Ludwig Meier e.K.

Germany

BuchWeltWeit Inh. Ludwig Meier e.K.
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