Synopsis
It is vital to provide the tourism managers of tomorrow with an explicit understanding and the capability to affect creative and innovative solutions for the sustainable development of tourism. Understanding the Sustainable Development of Tourism takes the view that sustainable tourism management needs to be seen as a dynamic process of change, rather than a static goal to be achieved and therefore must be tackled with ever evolving, flexible strategies. Divided into 11 chapter 'modules', the text considers key managerial concepts, from supplier-driven innovation, human resource management, operations management and marketing, to corporate social responsibility, risk management and triple bottom line reporting. Each chapter links relevant theories and concepts to practice through case studies or exercises. Each chapter takes the view that sustainable tourism principles should be practiced in all aspects of tourism operations on a daily basis and that sustainability should be treated as a managerial philosophy rather than a subject matter. Relevant theories and concepts are linked to practice through case studies or exercises. Written by academics associated with the BEST Education Network, Understanding the Sustainable Development of Tourism provides tourism students, educators, industry planners, researchers, managers and operators with the latest thinking on a comprehensive range of themes addressing the sustainable development of tourism. Also available are five online modules on the following topics available for purchase at www.goodfellowpublishers.com: * Sustainable Tourism Marketing * Sustainable Tourism Planning * Sustainable Operations Management * Sustainable Festivals, Meetings and Event Management * TBL Reporting for Sustainable Development Each of these teaching modules is complete with overview of the topic, PowerPoint slides, review questions, case study and an extensive reference list. The BEST Education Network is an international consortium of tourism educators and researchers committed to furthering the development and dissemination of knowledge in the field of sustainable tourism. The organisation provides a platform for knowledge creation, information and expertise whilst identifying and addressing existing knowledge gaps. For more information visit the website at: www.besteducationnetwork. org.
About the Author
Dr. Janne J. Liburd is Chair of the BEST Education Network committee and is Associate Professor in the Institute of History and Civilization, University of Southern Denmark. Dr. Deborah Edwards is Knowledge Creation Chair of the BEST Education Network and is STCRC Senior Research Fellow in Urban Tourism in the School of Leisure, Sport and Tourism, University of Technology Sydney.
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