Understanding Relational and Group Experiences through the Mmogo-Method®

Language: English

Published by Springer, Springer Jul 2016, 2016

3319312227 / 9783319312224

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This item is printed on demand - Print on Demand Titel. Neuware -This volume describes the development and application of the Mmogo-method® as a projective visual data-gathering method, applied in different contexts and with different groups of people. 'Mmogo' means togetherness in Setswana, one of the 11 official languages of South Africa. The Mmogo-method® provides a deep understanding of personal, relational and group experiences and is particularly useful in cross-cultural contexts and across age groups. By allowing visual expressions of the self as a complex, dynamic social system it overcomes some of the limitations of traditional data-collection methods, such as questionnaires or interviews. The book draws together contributions by leading social scientists to show how this flexible, visual data-collection method can be used independently or jointly with other data-gathering techniques, such as journalling or in-depth interviewing, to acquire rich information. The research method described here enables investigators to access perceptions, feelings and personal experiences participants might otherwise find hard to verbalize and explain. Researchers in disciplines such as education, social sciences, consumer sciences, market research, and city and town planning will find this book and its innovative method particularly valuable in addressing a gap in available visual and other data collection resources.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 292 pp. Englisch.…

Seller Inventory # 9783319312224

Title
Understanding Relational and Group Experiences through the Mmogo-Method®
Author
Vera Roos
Publisher
Springer, Springer Jul 2016
Publication year
2016
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3319312227
ISBN 13
9783319312224
Item weight
606 grams
Dimensions
241x160x22 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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