Understanding Participative Consumer Behavior: Insights from Motivation Theory and Three Empirical Studies in the Context of User-Generated Content Schriftenreihe Schwerpunkt Marketing, 75

Jodl, Florian:

ISBN 10: 3940260118 ISBN 13: 9783940260116
Published by FGM-Verlag, 2010
Language: English
Condition: Used - Very good Soft cover

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Used - Soft cover

Condition: Used - Very good

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