Understanding Michael Porter: The Essential Guide to Competition and Strategy
Language: English
Published by Harvard Business Review Press, 2011
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
£ 32.02
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Add to basketItem description from seller
2011. 1st Edition. Hardback. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking. Num Pages: 256 pages, Illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 164 x 241 x 23. Weight in Grams: 478. . . . . . Books ship from the US and Ireland.
Seller Inventory # V9781422160596
- Title
- Understanding Michael Porter: The Essential Guide to Competition and Strategy
- Author
- Joan Magretta
- Publisher
- Harvard Business Review Press
- Publication year
- 2011
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1422160599
- ISBN 13
- 9781422160596
Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.
Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.
An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.
Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas—and swiftly deploy them to drive your company’s success.
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Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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