Understanding Consumers of Food Products

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ISBN 10: 1845690095 / ISBN 13: 9781845690090

Published by - 01 J, 2007

Understanding Consumers of Food Products This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781845690090

Synopsis:

It is very important for food businesses, scientists and policy makers to understand consumers of food products: in the case of businesses to develop successful products and in the case of policy makers to gain and retain consumer confidence. Consumers requirements and desires are affected by issues such as culture, age and gender and issues important to consumers such as diet and health or GM foods will not always be so significant. Therefore food businesses and policy makers need to understand consumers attitudes and influences upon them to respond effectively. Edited by two distinguished experts, this book is an essential guide for food businesses, food scientists and policy makers.

Key Features: develop an understanding of buyer behaviour to assist developing successful products; recognise the diversity between consumers and learn how to cater for their needs; covers cultural and individual differences in food choice; discusses public health and methods to change consumers preferences for unhealthy food.

Contents: Part 1 Key influences on consumer food choice: Overview of issues to do with food choice; Sensory qualities and food preference; The impact of context and environment on consumer food choice; Theories of food choice development; Perception of risk, benefit and trust associated with consumer food choice. Part 2 Product attributes and consumer food choice: The role of labelling and branding; How consumers perceive food quality; Consumer and convenience foods; Consumer attitudes to food innovation and technology. Part 3 Diversity in food choices: Cultural and individual differences; Dietary patterns in Europe; Demographic variations in preferences in the USA; Gender differences in food choice; Children and food choice. Part 4 Consumers and health: Consumer attitudes towards functional foods; Consumers and obesity. Part 5 Policy and practice: Social factors and food choice; consumption as practice; Science, society and food policy; Public engagement in food policy; Future challenges for the food industry.

About the Author: Professor Lynn Frewer and Professor Hans van Trijp both work at the Marketing and Consumer Behaviour Group of the highly regarded Wageningen University, The Netherlands, where Lynn Frewer holds the Chair of Food Safety and Consumer Behaviour and Hans van Trijp holds the Chair of Marketing and Consumer Behaviour.

Bibliographic Details

Title: Understanding Consumers of Food Products
Publisher: - 01 J
Publication Date: 2007
Binding: Paperback
Condition: Very Good