Understanding Consumer Choice
Foxall, G.
ISBN 10: 1403914923 ISBN 13: 9781403914927
Published by Palgrave MacMillan, 2005
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Hardcover
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About this Item
Description:
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1403914923I4N10
Synopsis:
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
About the Author: GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).
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Bibliographic Details
Title: Understanding Consumer Choice
Publisher: Palgrave MacMillan
Publication Date: 2005
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket