Understanding Children as Consumers
Language: English
Published by SAGE PUBN, 2010
- Hardcover
- New
Condition: New
£ 190.37
Quantity: Over 20 available
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Looking at consumption from the child s perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debateInhaltsverzeichnis.
Seller Inventory # 597088429
- Title
- Understanding Children as Consumers
- Author
- Marshall, David W
- Publisher
- SAGE PUBN
- Publication year
- 2010
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1847879268
- ISBN 13
- 9781847879264
- Series
- Book 1 of 2: SAGE Advanced Marketing
Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them?
With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject.
Features:
• 14 original chapters from leading researchers in the field
• Each chapter contains vignettes or case examples to reinforce learning
• Contains consideration of future research directions in each of the topics that the chapters cover.
This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
"Synopsis" may belong to another edition of this title.
From the Back Cover
"About the title" may belong to another edition of this title.
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| Item | 16 to 45 business days | 16 to 45 business days |
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Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
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You have the right to withdraw from this contract within 14 days without giving any reason.
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