Uncommon Practice : People Who Deliver a Great Brand Experience
Smith, Shaun L.; Milligan, Andy (Eds)
Language: English
Published by Pearson Education, Harlow, 2002
- Softcover
- Used
Seller: J. and S. Daft, Lichfield, United KingdomJ. and S. Daft
AbeBooks seller since March 3, 2004
Condition: Used - Very good
£ 30.00
Quantity: 1 available
Add to basketItem description from seller
pp 174. Heavy book may incur additonal shipping charges.
Seller Inventory # 009389
- Title
- Uncommon Practice : People Who Deliver a Great Brand Experience
- Author
- Smith, Shaun L.; Milligan, Andy (Eds)
- Publisher
- Pearson Education, Harlow
- Publication year
- 2002
- Condition
- Nr Fine
- Dust jacket
- No Dustwrapper
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273659367
- ISBN 13
- 9780273659365
- Edition
- Rep
- Dimensions
- 4to
- Seller catalogs
- Miscellaneous
Uncommon Practice – People who deliver a great brand experience, a new book by Interbrand and Forum, demonstrates, through interviews with key executives from these and other leading companies, how they provide remarkable experiences for their customers and staff alike. The premise behind Uncommon Practice is that that this success stems from their distinctive cultures uniquely developed to meet the needs of customers. The companies featured have defied conventional wisdom and broken the traditional rules of management to engender exceptional levels of commitment from their people, who, united behind a clear brand vision, translate their belief in the company into exceptional customer service.
Editors Andy Milligan and Shaun Smith have taken care to let the voice of the organisation speak for itself. Uncommon Practice is not a ‘how to…’ book, and does not provide a ‘quick-fix’ list of invariable rules for success. The editors do however provide insight into the core principles and practices that the leading companies featured share but which are uncommon in many organisations today.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
J. and S. Daft
Lichfield, United Kingdom
AbeBooks seller since March 3, 2004
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