Title: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
Publisher: Entrepreneur Press
Publication Date: 2016
Language: English
ISBN 10: 1599186128
ISBN 13: 9781599186122
Binding: Paperback
Edition: 5th or later Edition
Condition: Very Good

About this title

Synopsis

Covering the latest breaking news in Google AdWords, the Fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Advertisers are given the latest information paired with current screenshots, fresh examples, and new techniques.

About the Authors

Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients spanning 300 industries seek him for his capacity to integrate many disparate fields: sales, engineering, art, and psychology. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are standard best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact *about* your business, it's an action you take *on* your business. His works include 80/20 Sales & Marketing, The Ultimate Guide to Google AdWords (4th Edition), the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (2nd Edition) and Ultimate Guide to Local Business Marketing.

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.

Bryan Todd is an international marketing consultant and Google AdWords specialist.

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